

Mahim Direct Profile
Key Indicators
- Authorised Capital ₹ 7.25 Cr
- Paid Up Capital ₹ 7.07 Cr
- Company Age 26 Year, 8 Months
- Last Filing with ROC 31 Mar 2024
- Satisfied Charges ₹ 3.05 Cr
- Revenue Growth -43.17%
- Profit Growth 70.53%
- Ebitda -34.11%
- Net Worth -73.83%
- Total Assets -31.09%
About Mahim Direct
Mahim Direct Private Limited (MDPL) is a Private Limited Indian Non-Government Company incorporated in India on 17 July 1998 and has a history of 26 years and eight months. Its registered office is in Mumbai, Maharashtra, India.
The Corporate was formerly known as Wunderman Cato Johnson Action Marketing India Pvt Ltd. The Company is engaged in the Media And Publishing Industry.
The Company's status is Active, and it has filed its Annual Returns and Financial Statements up until 31 March 2024. It's a company limited by shares with an authorized capital of Rs 7.25 Cr and a paid-up capital of Rs 7.07 Cr.
The company has closed loans amounting to ₹3.05 Cr, and has no open charges as per Ministry of Corporate Affairs (MCA) records.
Arun Nanda, Ajit Balakrishnan, and Amitabh Nanda serve as directors at the Company.
Company Details
- Location
Mumbai, Maharashtra, India
- Telephone
+91-XXXXXXXXXX
- Email Address
- Website
- Social Media
Corporate Identity Details
- CIN/LLPIN
U74300MH1998PTC115834
- Company No.
115834
- Company Classification
Private Limited Indian Non-Government Company
- Incorporation Date
17 Jul 1998
- Date of AGM
28 Aug 2024
- Date of Balance Sheet
31 Mar 2024
- Listing Status
Unlisted
- ROC Code
Roc Mumbai
Industry
What products or services does Mahim Direct Private Limited offer?
Mahim Direct Private Limited offers a wide range of products and services, including Electrical & Electronic Test Devices, Data Loggers.
Who are the key members and board of directors at Mahim Direct?
Board Members (3)
Name | Designation | Appointment Date | Status |
---|---|---|---|
Ajit Balakrishnan ![]() | Director | 24-Sep-2018 | Current |
Arun Nanda ![]() | Director | 17-Jul-1998 | Current |
Amitabh Nanda ![]() | Director | 10-Dec-2021 | Current |
Financial Performance of Mahim Direct.
Mahim Direct Private Limited, for the financial year ended 2019, experienced significant reduction in revenue, with a 43.17% decrease. The company also saw a substantial improvement in profitability, with a 70.53% increase in profit. The company's net worth observed a substantial decline by a decrease of 73.83%.


- Key Matrics
- Balance Sheet
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What is the Ownership and Shareholding Structure of Mahim Direct?
In 2019, Mahim Direct had a promoter holding of 100.00%. Access key insights, ownership, including shareholding patterns, funding, foreign investors, KMP remuneration, group structure, and overseas investments.

Related Corporates (Common Directorship)
- Ajit Balakrishnan Foundation
Ajit Balakrishnan is a mutual person
- Mahim Advertising Private Limited
Arun Nanda and Amitabh Nanda are mutual person
- Arion Horse Company Private Limited
Arun Nanda and Amitabh Nanda are mutual person
- Quintrol Technologies Private Limited
Ajit Balakrishnan is a mutual person
- Ajit Balakrishnan Estates And Securities Private Limited
Ajit Balakrishnan is a mutual person
Charges (Loans)
₹0
₹3.05 Cr
Charges Breakdown by Lending Institutions
- Bank Of Maharashtra : 3.05 Cr
Latest Charge Details
Date | Lender | Amount | Status |
---|---|---|---|
06 Jul 2008 | Bank Of Maharashtra | ₹2.30 Cr | Satisfied |
25 Oct 2000 | Bank Of Maharashtra | ₹7.50 M | Satisfied |
How Many Employees Work at Mahim Direct?
Mahim Direct has a workforce of 18 employees as of Mar 30, 2024. Unlock access to detailed historical data on individuals associated with the company, including employment records, contributions to the Employees' Provident Fund Organization (EPFO), and other related insights.

Deals i

Gain comprehensive insights into the Deals and Valuation data of Mahim Direct, offering detailed information on various transactions, including security allotment data. Explore the intricate details of financial agreements, mergers, acquisitions, divestitures, and strategic partnerships that have shaped Mahim Direct's trajectory.
Rating

Access the credit rating data, providing valuable insights into the company's creditworthiness and financial stability. Explore assessments from leading credit rating agencies, evaluating factors such as debt obligations, liquidity, profitability, and overall financial health.
Alerts

Stay informed about regulatory alerts and litigation involving and associated companies. Receive timely updates on legal proceedings, regulatory changes, and compliance issues that may impact the company's operations, reputation, and financial performance. Monitor litigation involving subsidiaries, joint ventures, and other affiliated entities to assess potential risks and liabilities.
Latest Updates, News, and FAQs on Mahim Direct
Recent activity within the organization
- Annual General Meeting
Mahim Direct Private Limited last Annual general meeting of members was held on 28 Aug 2024 as per latest MCA records.
- Balance Sheet
Mahim Direct Private Limited has filed its annual Financial statements for the year ended 31 Mar 2024 with Roc Mumbai.
- Director Appointment
Amitabh Arun Nanda was appointed as a Director was appointed as a Director on 10 Dec 2021 & has been associated with this company since 3 years 3 months .
- Charges
A charge registered on 06 Jul 2008 via Charge ID 10118035 with Bank Of Maharashtra was fully satisfied on 14 Dec 2018.
- Charges
A charge registered on 25 Oct 2000 via Charge ID 90143088 with Bank Of Maharashtra was fully satisfied on 14 Dec 2018.
- Director Appointment
Ajit Balakrishnan was appointed as a Director was appointed as a Director on 24 Sep 2018 & has been associated with this company since 6 years 6 months .
Recent News, Updates & Announcement
- Rediffusion appoints Dipty Gurjar as VP and Client Servicing Head for Bombay 2.
Previous to Rediffusion, Gurjar has worked in India with agencies like The Womb, Leo Burnett, Havas Media, etc. and agencies like Chameleon and Impact in Australia.
- Rediffusion's Diwan Arun Nanda Steps Down After 50 Years; Sandeep Goyal Takes Over as Chairman and MD.
50 years of bossing at Rediffusion, Diwan Arun Nanda steps down due to age and health. Sandeep Goyal takes over as chairman and MD. Nanda was a boss at IIM-A and Hindustan Lever, and made the 'lightning strikes' Rin detergent ad. He also advised Rajiv Gandhi and was chairman of Dentsu Young & Rubicam. Goyal has MBA and PhD, wrote books on business. #BossMoves #AdvertisingGuru #50YearsAtTheTop.
- Rediffusion appoints Divyanshu Bhadoria as Chief Strategy Officer.
Bhadoria was earlier with Wieden + Kennedy as Strategy Director.
- Rediffusion launches all-women ad agency Ladyfinger | Mint.
The agency will be based in Mumbai and is looking to enhance women’s voices and perspectives since a vast majority of Indian advertising is targeted at women consumers.
Frequently asked questions
What is the Incorporation or founding date of Mahim Direct Private Limited?
Mahim Direct Private Limited was incorporated on 17 Jul 1998.
What is authorized share capital and paid-up capital of Mahim Direct Private Limited?
The authorized share capital of Mahim Direct Private Limited is ₹ 7.25 Cr and paid-up capital is ₹ 7.07 Cr.
Who are the current board members & directors of Mahim Direct Private Limited?
Currently 3 directors are associated with Mahim Direct Private Limited.
- Arun Nanda
- Ajit Balakrishnan
- Amitabh Arun Nanda
What is the registered address of Mahim Direct Private Limited?
As per Ministry of Corporate Affairs (Mca), the registered address of Mahim Direct Private Limited is 4Th Floor Sterling Centre Dr.Annie Besant Road, Worli India, Mumbai, Maharashtra, 400018.
What is the corporate identification number (CIN) and company number of Mahim Direct Private Limited?
The corporate identification number (CIN) of Mahim Direct Private Limited is U74300MH1998PTC115834 and the company number is 115834 as per Ministry of Corporate Affairs (MCA).
What is the official website of Mahim Direct Private Limited?
The Official website of Mahim Direct Private Limited is https://www.rediffusion.in
What has been the recent revenue trend for Mahim Direct Private Limited?
According to the financial reports for the fiscal year 2019, the revenue trend for Mahim Direct Private Limited has fallen by -43.17%.
How many employees does Mahim Direct Private Limited currently have?
As Per 2019 financial reports, 18 employees are currently employed by Mahim Direct Private Limited.
What change has been observed in the net worth of Mahim Direct Private Limited, and by what percentage?
The financial reports for the fiscal year 2019 indicates that The net worth of Mahim Direct Private Limited has experienced an downturn of -73.83%.
When was the last Balance Sheet of Mahim Direct Private Limited filed with the ROC?
The most recent Balance Sheet for Mahim Direct Private Limited was filed with the ROC on 31 Mar 2024.
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